Shopping style changes and the traditional retail encounter challenges

Sitting on the sofa at home is very comfortable. You can enjoy the beautiful music, while pressing the mouse leisurely. You can never leave home but can buy back the things you need. In stores you may try good clothes, shoes, but don’t directly pay for it. You may habitually return to home, open a computer for online shopping. You can buy the goods by 30% off or even cheaper price. If you pay enough attention to it, you will find that, this convenient online shopping way has been welcomed by more and more customers. This means that the traditional retail industry is suffering a new challenge.

The online shopping - a fashionable and new consumption

The number of Internet users in China is up to 500 million, the number of global online shopping users is more than 137 million. The online shopping is now showing a huge potential for market growth, and quickly become a kind of fashionable consumption. The large market demand has driven and resulted in the fashionable consumption.

When you are asked" are you shopping online today?" And this has become a pet phrase when two friends meet together. When the online shopping has become a fashionable consumption, one day we will suddenly discover and say: yes, the online shopping has entered our daily life. I connect the whole net, and purchase the world. This is not only an inspiring AD sentence, but also indicates the charm and the future of online shopping.

Geeks in fashion retail

Marx once said, the price depends on the value regulation of the commodity. In the traditional marketing mode, a commodity is ultimately owned by consumers. And this will suffer much exploitation of all kinds of agents. But the cost of online shopping is very cheap. The goods can be sent to the consumers’ hands through the national various express companies for just a few days. But the price is only half of the traditional price.

The China electronic commerce research center assistant and electronic business analysts said the competitiveness of online shopping price derives from "the single media and low operation price". Aim at the "global online brand flagship store", some websites will actively play its advantage of global supply chain. They will regularly choose the suitable goods from the most famous old store in the United States--Macy's Department Store. And at the same time the professional people will check and compare the global commodity price system of each commodity, thus will give more profits to the consumers, so it is not surprising when you see the goods that have 97% to 95% off discount.

Now, the cake of online shopping is bigger and bigger, the traditional retail has come into "small profit time". The online shop has no boundary of the mall stores, never close, never turn off the lights in the windows. The employees are never off the work, never shut down the checkout counter. All these advantages are rising abruptly. But the traditional retail stores are facing rent, the management cost and such problems. The traditional retail will how to break through the bottleneck of its development, and how to deal with the network challenge, we will wait and see!

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