Cambridge Satchel

Recently, the maroon leather bag made in Britain is very popular in the fashion industry, and it also allow the maker (Cambridge Satchel Company) earn millions of pounds accidentally. The bags now already can be the rival of luxury bags.

The company is not only small, but its history is also not very long. Julie Deane and her mother, Freda Thomas founded it in 2008. At first, mother and daughter stayed in the kitchen thought of an idea how to make this traditional bag, and they only sold out three in one week. Today, their weekly sales are 1500 bags, and there are also many choices of colors. Accordingly, their annual turnover rises from £ 15,000 to £ 3.3 million, and this year is expected to reach 800 million pounds.

Cambridge package was originally designed for the primary and secondary school students.
Cambridge Satchels are very popular with the 20-year-old fashion bloggers, they often release and exchange information on this Satchel, such as what new colors and styles have been released. Facing the sudden boom on the Internet, even the fashion industry bigwigs can’t understand it. The lucky mother and daughter even can’t expect the fast development of their company.

"Frankly speaking, I think that primary and secondary students are our markets." Deane said. The original intention to found this bag company is to earn the tuition for her daughter. After some thinking, she found that this business can allow her some free time to be a good mother, and it also does not affect the time of feeding her dog. "At that time I was very fascinated of bags, because I was reading Harry Potter stories to the children, I wanted to find such a bag, because it is the bag that Harry and Hermione will use at Hogwarts when studying." Deane said. In order to find the manufacturer, she searched the eBay and the old school uniforms factory, also contacted a number of tanneries. Finally, there was a retired craftsman promised to help her make a sample.

An official of Urban Outfitters said, "Cambridge Satchels always ranked the top five in our weekly list of the internet sales." Although young people who are keen on the fast net fashion are the main customers of this satchel, the advanced fashion class also does not ignore them. Last year, Commes des Garcons found them to make a cooperation to launched a bags series. Four styles of laptop-sized bags quickly sold out at the Dover Street Market.

Deane recalls the best moment is that the popular British designer Erdem called to place the orders. "My mother received the phone call in the kitchen, she also repeatedly asked his last name, and he replied:’ this is Erdem!’ "

The success of the Cambridge Satchels contains a lot of factors. The first is its obvious British-styled appearance. As Deane said, "Our packages are made by hands in the British factory, no bags can be more British-styled than such a bag."

"British hand-made" release a nostalgic mood about the campus life. It is because her persistence in "British hand-made" label that she injects a nostalgic mood about the campus life into the Cambridge Satchels. So they attract both the parents and the children.